Company Background

Critical Mention is a B2B web app that helps public relations professionals monitor, review, and curate news stories about their company.

Goal

Increase feature adoption by resolving usability and functionality issues of the existing reports tool.

Outcome

As of late 2025 the reports overhaul is in beta testing with an expected release at early 2026.

Process

Analytics provided insight as to how many users regularly used the reports tool and which functionalities within reports needed attention. User interviews provided qualitative feedback about what users liked as well as what they needed improved or added for reports to become a valuable feature in their everyday lives.

Solution

• Switching from infinite scrolling to pagination allowed report limits to increase from 500 stories to 2000 stories with faster load times.

• Better options for custom branding of finalized reports, such as custom colors and cover images, allowed users to create a more visually striking final product.

• Bulk editing of articles and clips and numerous smaller improvements massively cut down on time spent manicuring reports before being shared with the audience of our users.